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San Diego Wedding Videography

I’ve probably shot more weddings at the Immaculata than any other church in San Diego. Over the years, I’ve learned a few tricks that I’ll pass on to other wedding videographers and bridal couples.

First, if possible always shoot the wedding with at least two video cameras and two operators. The church has strict rules where you can place a camera and no matter which angles you choose, at some point during the ceremony, I guarantee that at least one camera will be partially or completely obscured.

It is possible to shoot two cameras and only have one operator. I accomplished this at Jordan and Carlos’ wedding in May. It was a big challenge but definitely not impossible. If you are reading this

San Diego Wedding Videographers

San Diego Wedding Videographers

and just starting out in videography or if you have never shot a wedding at the Immaculata, please do not try this. The trick is to know precisely when events in the wedding will take place and time your movements from camera to camera without calling attention to yourself. My experience with shooting Catholic weddings has taught me when it is okay to leave one camera and just as important, how to move inside the Immaculata so that I don’t disturb the guests or the church staff.

After the ceremony I worked with the photographer, Van Johnson, from Image Zero. He is so much fun to work with because he creates a stress-free atmosphere that makes working fun.

The wedding video sample on this page is from the photography session at the Immaculata and the Bahia.

Photographs courtesy of Image Zero

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After meeting with a client over the weekend, I got an email that asked, “Do you mainly use tripods while filming? Do you just stick with a steady angle, or do you move around with the camera to get the best angles possible?”

I think it is best to remember that a tripod is only 1 tool that a professional has in her toolbox. Every situation is different but what sets the pro apart from the amateur is knowing when to use the tools she possesses.

Use Multiple Cameras

When possible and especially in situations like wedding ceremonies, live events, and “talking head” interviews, I always use at least 2 cameras.

Tape and storage are both cheap so you should consider using more than one camera if the situation allows for it.

San Diego Video Production Company

San Diego Video Production Company

A Basic Video Equation: Two cameras plus multiple angles for your editor equals happy clients. It’s important to remember that your camera operators should have hand signals so that no 2 cameras are moving at the same point in time. I usually instruct my camera operators with the following advice, “If you see my hands on my camera, don’t touch yours!”

Wide Shots. Safe but Boring?

When shooting live events I’ve seen many videographers plop the camera on the tripod, open up the lens as far as it will go, then sit back and wait for the event to be over. Sure they “covered” the event but the end result will be a video that will bore the audience.

Don’t get me wrong. The wide shot is the videographer’s friend because it allows the audience to see the big picture. Dancer’s for example, always like to see the entire dance and will cringe if you push in too close. But in most situations, you only need a wide shot to establish the place you are taping; ie, church, convention setting, or your client’s office.

The important thing is to identify the action that is important to the client and creatively and professionally tape it.

Know Thy Tripod

You should be ready at a second’s notice to rip the camera off the tripod and race to where the action takes you. If your camera has supporting equipment attached to it such as a microphone receiver, camera light or zoom control make sure you are not tethered to the tripod. It is critical to have the ability to go mobile if your view becomes obscured.

Handheld Techniques

  • Small cameras are more difficult to hold steady. Consider getting a shoulder mount for your camera.
  • The more you zoom in, the shakier your video becomes. In situations where you must zoom from far, far away: Put the camera on the tripod! If one is not available, try resting it on a table or against a wall. Don’t drink too much coffee before you shoot. :-)
  • Subtle movements often work better than fast sweeps. Try moving the camera in any direction to lend drama to your videos.

The #1 Technique for Shooting Handheld

Practice, practice, practice!

Over the last 10 years, I’ve had clients ask for all kinds of “looks”; ie, edgy, MTV, creepy crawl, slow pan, swish pan, skaky cam, etc.

Operating a camera can at times be much like dancing. Depending on the event, you need to know if the video requires a tripod or a handheld technique. It’s up to you to waltz (tilt up, pan right, tilt down, pan left) or grab your camera and bust a move!

I chose San Diego Video Production as the title of this post for several reasons. First, a little history. Back in the early 1990’s Frontburner was the #1 link on google across several categories. Business boomed and we gained new clients almost daily. We got so focused on our client’s work that we set aside our own web marketing efforts and focused on the high quality video production that we perform for our clients.

Although the economy has gone south, it has allowed us to refocus our energy on our own site and I learned a few things about web optimization that I’d like to share. First off, there are numerous companies claiming they can raise my google rank if we will shell out money to let them do it. Sheez. It only takes a few seconds searching to figure out who is legit and who is fishing.

Seriously, who in there right mind would give money to a company that promises to raise google ranks, if their own site is not on the first page of google? *Sigh*

So tonight, I set out to optimize Frontburnervideo.com and hopefully help others in both the san diego video production community and people who work in the san diego wedding industry.

Flash back to the 1990’s…Google was a little unheard of, AOL was King, and there were no “classified” wedding sites like the Knot, partypop, shared-memories, etc. Once those “classified” sites came on the web they generated a lot of traffic and still do. The problem is, the internet is bigger than “The Yellow Pages” and as the internet grows, so too does the way these “classified” sites work. Don’t get me wrong, these sites are well maintained and professional but the role they play on the san diego wedding industry has at times had the effect of making me lazy in my own marketing efforts. In the past, I had the attitude of “Hey, I’m paying these “classifieds” to do my marketing and I can relax my own san diego wedding marketing efforts because I’ve paid professionals to do their job.” Later I discovered, that was the wrong attitude!

Whatever ads you place on the internet, it is equally important to rememeber that the ads are just one piece of the marketing pie. You have to be involved in your marketing efforts to make sure they suit your image and branding efforts.

If you want to get ranked higher on google you have to look at your keywords. Meta tags are not nearly as important as the words you use in the body of your post.  For example, here are a few keywords that we are currently strategizing:

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As you can probably tell, if you are involved in san diego video producion, there is a lot of repetition within the phrases. The way to set your self apart from the crowd is to focus in on a few keywords and write about those.

John

3060 Adams Ave. Suite A

San Diego, CA 92116